Have you ever thought to yourself, “How do free apps make money?” Developers spend a lot of effort creating apps that others use for free. They surely must make money somehow or won’t be motivated to maintain their apps.

You’ve arrived at the right article that’ll give you answers. We’ll show you the different monetization methods for free apps and how Adsterra can help you implement them.

Free and paid apps download statistics

Before we talk about monetization methods, we should talk about some important statistics about iOS and Android apps. As of November 2022, 82% of Android apps on the Google Play Store and Amazon Appstore were free, according to Statista. The distribution skews further in the Google Play Store, where 96.8% of apps were free to use.